I was scrolling Pinterest in search of inspiration to put some designs together when I recalled I had some pieces from the other day that I hadn't published.
I quickly closed Pinterest and went through my files and when I came across this one above, I felt different about it than when I designed it.
You see, I saw a bunch of seats and I thought "audience" and quickly paired that to "creators," hence how I arrived with the message it's trying to pass across.
But today, on seeing the design again, I thought maybe I rushed this one because I didn't consider that the seats were empty and the message says there's an audience, what audience?
Create first, people need a reason to take a seat
On second thought, I believe this would have been a more fitting message.
Anyone who creates understands that the audience comes after you take action, so the first message was also accurate, it's just that other elements of the design conflicts with it, makes the message feel not very well put together.
In my experience, this happens quite a lot. When unintended elements derail people from the central message.
I see it in ads, social and web content, even in movies. Nothing new, but it can really be a problem sometimes.
For ads specifically, well, it could impact performance when people perceive the ad differently than intended upon having contact.
It's quite interesting what we find when looking at things we love with fresher eyes, different morning perhaps.
What do you think? Was this perfectly put together and I'm just wrong about the conflict or it's pretty evident?