I've always wondered why it is that artificial intelligence companies do not lean towards messaging that suggests AI could make anything, sort of like a magical being.
I know, I know, you could say because it obviously cannot make everything, but the thing, it doesn't have to, it just has to have the capability to make enough of things.
Right now, AI can create a lot of things. With just a few lines of words, you could have yourself sitting with something that would normally take months to bring to functionality, if that isn't magical, I don't know what would be then.
A Genie in your pocket: make a wish
I love this ad concept I created, just like the previous ones, I try to ensure that the message doesn't ever need explaining.
When someone comes across the banner, they should immediately be able to understand what the product or service is and who it is intended for.
AI is intended for everyone, especially if we're talking about multi-model AI.
I think that there are other angles that could work pretty well, one I particularly want to highlight would be one for AI agents.
Something like: A handyman in your pocket, will fix anything.
I think it's an interesting angle worth exploring. After all, ads don't need to say what exactly a product is and its limits, they rather need to represent possibilities and let the viewers interpret the limitations.
One thing I love about playing with words in ads is that it puts the massage directly into a viewers mind.
They read the ads in their head, that creates a situation where the messages feels like their original thought.
So when they read "the closest thing to a genie," it's like they are telling it to themselves.
Now I'm curious, how would you feel seeing variations of ads like this, selling the idea of making anything you could think of with artificial intelligence?
Excited to explore or annoyed?