I enjoyed creating this ad concept because it turns a phrase mostly associated with political movements to something meaningful.
I feel like I wouldn't be opposed to seeing ads like this shown to me across platforms because why not?
It's a promotion for a meaningful cause.
All lives does matter and that should include all animals, not just wild life too.
When creating this, I wondered what line of messaging companies involved with similar initiatives were using to reach supporters.
So I went looking on Pinterest and here's a few of what I liked.
This one was simply cute, there were many variations with the same message, just with different animal pictures and I love the idea because it immediately puts into clear perspective, what cause people would be investing in with their support.
This one is about protecting their home, also loved it!
Also about protecting their home, just with a style intended to trigger deep emotional reactions.
Of course, the idea that "we are above" them ought to be addressed. Being stronger or more intelligent is never enough reasons to treat others with little or no respect.
What I really love about these ad concepts is that they are all easy to grasp, the messages are clear.
Some of these are very recent and made with the help of AI. Mine was made without AI – not that I'm against the use of AI in designs.
To be honest, I expect to use it along the line to create assets that would add visually appealing elements to the ad concepts.
Now that I think of it, some sensitive media could be used to compare the effects of not protecting wild life as much as all else.