Adjust Your Binoculars

Yesterday as most of you know was Hive Power Up Day (#hivepud) and I wrote a post about that. Because it was April Fools Day, I titled the post "You Just Won $1,000,000".

Today. I am back to the 7 Reasons Affiliates Fail. This is the 5th reason

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Lack of Focus on Traffic

Using every traffic exchange, every traffic strategy you have read about, and using every piece of traffic software you found will spread you too thin. There are only so many hours in a day. It takes time to get quality traffic. You need to focus your efforts to get the best traffic possible. You need to pick traffic sources that can get quality traffic to your product.

Tips for Driving High-Quality Traffic To Your Site

Offer Valuable Content

You want the content on your site to be thought-provoking and actionable. In fact, that’s the very definition of valuable content.
High-value content is important if you want to drive traffic because it will be shared, get discussed, and boost search engine rankings as a result.
If you’re ready, take these steps to ensure you create high-value content every time:

Answer questions that your target audience is asking. With the help of search engine results and social media searches, you can find the questions that are plaguing your audience.

Incorporate actionable steps. Provide your reader with a next step, enabling them to take action immediately.

Use data and real-life examples. Give readers a glimpse of reality to drive the point home.
The process of creating high-value content is often over-complicated. In reality, all you need to do is consider what your reader wants, and then deliver it to them just like you are talking to a friend sitting at your kitchen table.

Get Active on Social Media

Social media is a powerful source for highly targeted traffic. Social media platforms such as Pinterest, Instagram, and Twitter are search engines in disguise.

There’s much to be said regarding social media as a traffic source. Here are just a few tips to get you started:

Limit yourself. Rather than targeting every single social media network out there, limit yourself to a maximum of three (and even just one or two). Focusing your efforts narrowly will better ensure positive results.
Pick the right platform(s) for your industry. When deciding on a platform (or platforms) for your niche, keep in mind that each platform targets a different demographic and choose accordingly.
Stick to a consistent posting schedule. This will keep you accountable, as well as help you to grow a steady following.
Experiment and measure results. With experimentation, you can find the right schedule and style for your audience so you can improve upon your social media strategy.

Don't forget, consistency is the most important rule to follow when using social media. Continuing to post and engage even if results aren't happening as quickly as you would like. It takes time.

Guest Post on Industry Blogs

As a strategy to grow high-quality traffic, guest posting can do more than drive traffic to your site. It can also help you build a targeted audience.

So, how can you further leverage guest posts to drive traffic to your site? Here are a couple of tips to keep in mind:

Guest post on blogs with a similar target audience. Blog posts that have a similar focus to your site – even if they're not as big as other blogs – will enable you to target your ideal audience more effectively.
Add links within your content. Don't be afraid to do a bit of self-promotion. Include links to your own relevant work within the post, and even add one to your author bio (if allowed).

Remember, the content you create needs to provide value. With this as your focus, you will attract the high-quality traffic you want with your posts every time.

A small number of high-quality, targeted traffic is much better than a very large number of random, non-responsive subscribers.

See You At The Bank,
Bob Caine