Monkey See, Monkey Do

Today. I want to talk about what I believe may be the biggest reason so many affiliate marketers fail to make money.

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Monkey See. Monkey Do

I have a question for you.

Have you ever signed up for a product or service because you saw the exact same ad over and over again?

I did once a long time ago. I am sure my thought process was something like. "if so many people are advertising it, it must be good." (It wasn't by the way.)

I only did that once as I said. Since then I have read a great book, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin. I learned about this book from @jongolson in one of the ClickTrackProfit lessons if I remember right.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their products. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

I don't think or even aspire to be as big as any of those companies, but what I learned is that I needed to think out of the box, be different.

Splash pages in particular need to be unique in my opinion. I try to always create my own splash page. I may use the same word but I make it look different. Why do I use the same words? Because most splash pages for popular programs or services have been split tested multiple times. I want to take advantage of that testing.

Also, when a product or service supplies marketing emails, I change those. Most marketing emails are "unfriendly." I want my emails to read like I am talking to a friend, not a hard sell ad. They work much better.

If I am giving away a PLR (Private Label Rights) ebook, I want at least the cover to look different than the original. I prefer that the cover and the title are different. Making it look new and different, gets me more downloads. Here is a sample

I am still debating whether I need a title or not, but I think I am going to try it without a title.

At the beginning of this post, I asked whether you had ever signed up for a product or service because you saw the exact same ad many, many times? If you are like me you probably skip through those ads as fast as you can.

So keep your mind open to finding the

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