It was a fabulous day, full of joy, energy and happiness. Everyone was pleased to see each other, some good talking was done, Hive account@ashtv and Hive account@rod.crisafulli documented the day, and some of our number discovered the many great things about Leicester, including food, art and:
Although I've called this the Aftermath, really it's the Prequel, as I wanted to talk a little about some of the work that went on before the event, and some of the things I learned while I was talking to non-Steemians about SteemCampUK2.
Source We know that there's about 100 active Steem accounts spread across the UK and just over 10% of them got together in Leicester. We're truly in the innovator stage for Steem adoption.
Although there are some applications - Hive account@actifit, Hive account@steemmonsters - that might have mass appeal, the major lesson for me from promoting SteemCampUK is just how wide and deep The Chasm is.
10 interactions with three people over nine weeks.
Bingo! A participant at SteemCampUK.
Leads 2-5
6-10 interactions with 10 people over 4 months.
Unable to attend due to change of date. Want to keep talking; looking for tailored responses eg Hive account@oracle-d presentation.
Lead 6
7 interactions over 5 months.
offered to host national audience webinar/roundtable.
Fell by the wayside
Leads 7-8
2-5 interactions with 4 people over 5 months.
Can pick up with a more focused, tailored approach eg Hive account@steemhunt presentation.
Leads 9-11
1-3 interactions with 5 people over 5 months.
More generic, lower-commitment entry point eg regular informal meet-up/drop-in.
No headway
Lead 12
3 interactions over five months with named contacts/track record
Lead 1 might help!
Lead 13
2 interactions over five months with no-named contacts.
Laters! There may be another way in.
Roughly, 46% positive responses. There was a little bit of attrition because we moved the date. Changing the date is always a difficult decision, but with hindsight, I think this was the right decision because we needed the power surge of active Steemians.
The major learning points were:
we had most success where there was a previous relationship and track record and I was quickly able to demonstrate how Steem might meet known needs.
most leads needed a tailored approach - I've suggested a couple in the table.
there's a need for low-commitment, informal meet ups where people feel comfortable about dropping in.
In the post SteemCamp discussion in the pub, Hive account@redrica suggested promoting a more generic theme of cryptocurrency, but then using Steem as the main content and discussion at the event. I think this is a great idea.
This approach does involve a lot of work - I spent the equivalent of about half a day a week for most weeks from mid-January until the event in early May (including blogging).
For me, though, it is really worthwhile meeting other Steemians face-to-face, and I really appreciate the long journeys so many participants undertook to get to SteemCampUk. There is a real surge of energy, fun, learning and coming together which is beyond the internet and digital communication.
I wonder if we are subject to the markets or if, really, what will make Steem successful is the energy, creativity and goodwill of all of us.
