Being healthy is normal: Most people are born with good health. They have the potential to use that health to live a productive, exciting, and rewarding life. And with some common sense maintenance, they can keep a high level of health right up until near the end of their days. Health is a gift, a privilege that we should all nurture and cherish. Often good health is not fully appreciated until it's lost.
Disease uses poor lifestyles as an invasion route: We open a door to disease and the loss of our health, energy, vitality, and productivity when we make poor lifestyle choices. People must be made to be aware that a poor lifestyle choice is like crossing an invisible line that alters the natural course of a healthful life. It is an invitation for an enemy to invade our lives.
Primary prevention is what we need to emphasize: He drilled me on the differences between primary prevention (lifestyle choices), secondary prevention (screenings, immunizations, check-ups), and the treatment of illness (disease management). He said, "as educators we should always know where we're at on that continuum." And he wanted to see the practice of medicine take deliberate steps into making primary prevention education the highest priority.
Use the shop talk of the people: Today we would refer to this as "plain language." Dr. Robbins would explain how every type of job has its own terms and phrases. He called it "shop talk."
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The doctor expects to be understood by the auto mechanic, but we all know the doctor wouldn't understand much of what was going on if he had to work with the auto mechanic all day. So we need to think about our messages. And make sure we use shop talk that is familiar to people "to wake up an idea in them." He said what we have to say should hit them like a "clap of thunder." And he would clap his hands together as he said it.
