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Along with the explosion of the internet, a new kind of "celebrity" class has arisen thanks to the proliferation and accessibility of the internet. As more people pay more and more attention to content on the internet, these celebrities have started competing with "real" celebrities for attention and often wield comparable influence over the new age internet generation. In trying to keep up with the evolution of where all the attention is going, the traditional celebrities have embraced social media in order to stay relevant.
Curiously, a new kind of "celebrity" has popped up in the wake of this transfer of influence, they are are known in China and much of Asia as "internet celebrity" restaurants / coffee shops / dessert shops. Suddenly, internet celebrities need not be people anymore, they can be business entities or interesting places. As long as it attracts the attention of a lot of people on the internet, it can be classed as an "internet celebrity" venue.