๐ฑ ๐๐จ ๐๐๐ง๐๐๐ฌ ๐๐๐ซ๐๐ง๐ฃ๐๐ฌ ๐๐ง ๐ฎ๐ง ๐๐ฎ๐๐ซ๐ญ๐จ ๐๐ ๐๐๐ซ๐๐ง๐ฃ๐๐ฌ (๐๐๐-๐๐๐)
Saludos cordiales, queridos amigos de Be Entrepreneur. Me reencuentro con ustedes a travรฉs de #ecency para traerles una historia que comparto con mucho placer, con la esperanza de que sea de ayuda en su travesรญa por las aguas del crecimiento y la prosperidad.
ยฟUstedes quรฉ opinan?
Mira, no es que รฉl no le eche ganas. Tampoco es falta de talento o de ilusiรณn. El problema es otro, mรกs de base: una historia de confusiรณn y camisetas arrumbadas. Eso es lo que manda al fracaso a tantos emprendedores. La confusiรณn quiero decir.
Porque la cosa es asรญ: el mercado no premia al que se le ocurre algo solo en su casa, sino al que sabe escuchar lo que otro necesita. Un negocio no es la extensiรณn del ego del dueรฑo, sino una herramienta para resolverle un problema concreto a un grupo concreto de gente. รl cayรณ en el error clรกsico: poner el producto antes que el cliente, enamorarse de su soluciรณn sin verificar si el problema existรญa.
Dos aรฑos peleรกndole al inventario, local alquilado, trasnochando como un campeรณn porque creรญa en su esfuerzo. Y por el otro, las camisetas que รฉl mismo diseรฑรณ con todo el amor del mundo, pero que nunca tuvieron claro a quiรฉn ir dirigidas.
Cuando le dije โy a veces toca ser asรญ de directoโ que el error no era que las camisetas no fueran bonitas, sino que nunca se preguntรณ quiรฉn andaba buscando algo asรญ, me mirรณ con cara de no entender.
Ahรญ me di cuenta de la diferencia enorme entre la intuiciรณn del artesano y la estrategia del que vende. Pero cuando le puse el ejemplo de doรฑa Carmen, la de la esquina, que querรญa zapatos cรณmodos pero que no parecieran de viejita, vi cรณmo que aterrizaba.
Y fue entonces cuando me sacรณ, sin querer, la idea del rescate. Recordรณ a esas seรฑoras de mรกs de cincuenta que en el gimnasio se quejaban de que la ropa deportiva era siempre para jรณvenes. Y yo le dije: โPues ahรญ tienes, vรฉndele a ellas, invierte en esoโ.
El nicho no es un castigo, es un escudo. No es renunciar a la ambiciรณn, sino construirla sobre algo firme. Que se sentara con esas seรฑoras, les preguntara quรฉ tallas usan, quรฉ colores aman, quรฉ odian, que les mostrara unos prototipos y dejara que ellas decidieran con su billetera si el negocio tenรญa sentido o no. โAsรญ se valida, hermano. Asรญ no te la juegas toda en un solo tiroโ.
Al principio de la charla รฉl hablaba de sus pรฉrdidas como quien entierra un sueรฑo. Pero al final ya estaba escuchando posibilidades en presente, un futuro que todavรญa podรญa escribirse.
Claro que el miedo estaba ahรญ: ya no tiene el dinero de antes y tambiรฉn tiene miedo de volver a fallar. Bueno tiene que arriesgarte. No hay otra posibilidad.
Cuando nos despedimos creo que por fin habรญa entendido que emprender sin un nicho claro es como poner un puesto de naranjas en medio de un huerto lleno de naranjas.
Asรญ que ya saben, si estรกn pensando en lanzar algo, primero pregunten, escuchen, validen. No se enamoren de su idea antes de saber si a alguien mรกs le importa.
Hay que tener claridad en algo y en esto serรฉ irrevocable: el negocio no es tuyo, es de ellos. Del cliente.
ยฟO no?
ยฟQuรฉ crees?
Este es un texto original escrito en espaรฑol y versionado al inglรฉs en Google Translation.
Warm greetings, dear friends of Be Entrepreneur. I'm reconnecting with you through #ecency to share a story I'm very happy to share, hoping it will be helpful on your journey through the waters of growth and prosperity.
๐ฑ Don't Sell Oranges in an Orange Grove (ESP-ENG)
What do you think?
Look, it's not that he's not trying hard. It's not a lack of talent or enthusiasm either. The problem is something else, more fundamental: a story of confusion and forgotten t-shirts. That's what sends so many entrepreneurs to their doom. Confusion, I mean.
Because here's the thing: the market doesn't reward the person who comes up with an idea alone at home, but rather the one who knows how to listen to what others need. A business isn't an extension of the owner's ego, but a tool to solve a specific problem for a specific group of people. He fell into the classic trap: putting the product before the customer, falling in love with his solution without verifying if the problem even existed.
Two years battling inventory, renting a space, working nights like a champion because he believed in his efforts. And on the other hand, there were the t-shirts he designed himself with all the love in the world, but which never had a clear target audience.
When I told himโand sometimes you have to be that directโthat the problem wasn't that the t-shirts weren't nice, but that he never considered who was looking for something like that, he looked at me blankly.
That's when I realized the enormous difference between the intuition of the artisan and the strategy of the salesperson. But when I gave him the example of Doรฑa Carmen, the woman on the corner, who wanted comfortable shoes that didn't look old-fashioned, I saw him finally grasp the concept.
And that's when he unintentionally brought up the idea of rescuing a niche market. He remembered those women over fifty who complained at the gym that sportswear was always for young people. And I told him, "Well, there you have it, sell to them, invest in that."
A niche isn't a punishment, it's a shield. It's not about giving up on ambition, but about building it on something solid. He should sit down with those women, ask them what sizes they wear, what colors they love, what they hate, show them some prototypes, and let them decide with their wallets whether the business made sense or not. โThatโs how you validate it, brother. That way you donโt risk everything on one shot.โ
At the beginning of the conversation, he spoke of his losses like someone burying a dream. But by the end, he was already listening to possibilities in the present tense, a future that could still be written.
Of course, the fear was there: he no longer has the money he used to, and heโs also afraid of failing again. Well, he has to take the risk. Thereโs no other option.
When we said goodbye, I think he had finally understood that starting a business without a clear niche is like setting up an orange stand in the middle of an orchard full of oranges.
So, you know, if you're thinking of launching something, first ask questions, listen, and validate. Don't fall in love with your idea before knowing if anyone else cares.
There's one thing that needs to be clear, and I'll be adamant about this: the business isn't yours, it's theirs. The customer's.
Or not?
What do you think?
This is an original text written in Spanish and translated into English using Google Translate.