Monetization: The Quest For Wider Coverage.

josediccus(82)

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In life, everyone gives great advice, in fact, in most situations when we've made irrational choices and taken decisions that aren't logical, if we carefully scrutinize everything that lead to how it all went wrong, we'd discover that there had been chances where we have had the opportunity to make better and credible choices but ended up making the wrong ones.

This isn't intentional and sometimes it happens with money. Everyone has savings goal for example, but the number of people that go on to achieve these goals is quite on the low side. Naturally, we are like this.

One of the reasons for this is that there are internal and external factors that are necessary for our goals, aims, and objectives to come to fruition. For example, everyone has the intention of being rich, why? Because naturally being rich takes care and gives you a better life. But why aren't everyone rich? Because intentions alone don't mitigate the external and internal factors that are necessary.

Gigantic goals: Mediocre Efforts

In college, some people are taught real-time economics which this knowledge should aid them in understanding the core principle of business. These lessons feel practical, even if on the surface, they're only theoretical and don't cover the dynamism or change that affects business trends.

Internally, people are always guilty of shooting themselves in the foot, they harbor gigantic goals on mediocre efforts and mindsets making it difficult for them to see a synonymity between their state of reality and their actual aims in life.

Some others set unrealistic objectives thinking that the state of the unreality of their dream is enough motivation, they feel that when they aim for the moon then even if they get to the sun it'll have been laudable, they don't consider external factors that can bring disruption at the end, they'll become people that only dreamed, had legible plans but didn't set it on the motion.

Change: The Platform It Brings

Life is constantly changing and sometimes it's difficult to change with it. This isn't because change is too flexible, it's because the conditions necessary for change can be tedious. Back in the days in Nigeria, the money was in stand-up comedy, we had different stand-up comedians making money, but with the advent of the internet, social media comedy became a thing.

Contents can be diversely monetized with different platforms. The opportunity to reach a wider audience and influence is possible. This reduced the politics of what I call "the big-name syndrome".

Here, people are more dependent on their physical connection to land lucrative gigs while the talented ones that need the platform are often ignored. Now, the circumstances have changed, and the internet creates equal opportunities.

The chances of success are dependent on the individual abilities rather than the rigid way of doing things, while some stand-up comedians recognize these trends and are trying to change with them, others have planned to do so, but find it very difficult to change because they're not flexible enough. The lack of flexibility and adaptability makes it difficult for people to keep growing.

Sometimes we need to predict the tide, where it turns and how it'll be turning, where the wheel of change is likely to come from, and how to successfully slide through. This is quite important. The herd mentality is another different thing.

Some others might have credible and logical goals, but they abandon this in other to follow the crowd. Back in 2014, a lot of people saw Ponzi as the best way to make quick money, initially, some people wouldn't invest in what they aren't sure of, but Why did they still go-ahead to do so?

The herd mentality

The way Ponzi worked was to show people the money and let them decide if they wanted it. Of course, they wanted it. The only thing some people need in other to invest is proof of returns. When this has been established it becomes a "thing" for them. In reality, this of one of the reasons why it's often conflicting, a lot of people are surprised as to how credible their goals were and this credibility couldn't still make anything happen for them.

Sometimes people don't trust their intuition. Their ability to create innovations that can empower them financially. They find it easier to follow what generally works because what they're bringing to the table feels untested and therefore, the chances of success are slim. It brings compromise to our original aims and ambition.

The best way to mitigate this is to be clear, dogged, mild but definitive. It's necessary to understand that trends and time can alter our objectives, but it's Important to seamlessly find a balance and adjust to it very carefully.