We all get into conflicting or confrontational situation, and there's a habit to take things personally and then retaliate, as a knee-jerk reaction.
I think this is totally unproductive. Instead, we need to keep the focus on the goal of what it is that we're actually doing, and act in a way that is best for achieving that goal.
Sometimes we need to protect our integrity and self-respect, and move away from a situation or a person. But what we should always avoid is acting out of ego, feeling personally hurt...
