(Esp/Eng) Mi primer seminario presencial del 2026/ My first in-person seminar of 2026
El a帽o avanza y ya entramos en la segunda semana, casi mitad de enero, y qu茅 cosa curiosa, no se me ha hecho largo como otros a帽os. Creo que tiene que ver con que estoy viviendo m谩s el presente y eso se siente y se valora.
Arrancamos el 2026 con todo.
Esta segunda semana trajo el inicio de los talleres y seminarios presenciales en la Direcci贸n de Desarrollo Emprendedor, donde presto mis servicios desde hace bastante tiempo. Si bien crecimos much铆simo con lo virtual y eso nos permiti贸 llegar a m谩s personas, incluso fuera del municipio y en distintas partes de Argentina, este primer taller del a帽o decidimos hacerlo presencial, porque el contacto cara a cara importa.
El seminario fue sobre c贸mo crear un plan de contenido anual para redes sociales
y fue muy especial por algo sencillo, pude conocer en persona a gente que ya ven铆amos viendo a trav茅s de una pantalla. Esta vez no fue un hola por Zoom, fue mirarnos, conversar, compartir y re铆rnos. Fue hermoso.
Adem谩s fue un taller bastante anal贸gico y lo digo con amor, imprimimos todo y les entregamos las plantillas para trabajar con el material en la mano y eso cambi贸 la din谩mica por completo.
Primero revisamos qu茅 es un plan de contenido anual, c贸mo se desarrolla y por qu茅 es importante. Hablamos de las ventajas que te da a nivel de estrategia, producci贸n y claridad, cuando tienes un plan dejas de improvisar desde el agotamiento y empiezas a construir con intenci贸n.
Luego nos enfocamos en qu茅 acciones quiere realizar cada uno y c贸mo alinearlas con sus valores de marca. Hablamos tambi茅n de la importancia de tener pilares de contenido definidos y de c贸mo variar esos pilares sin perder el rumbo, cuando tienes claro tu objetivo, tus valores, a qui茅n le hablas y qu茅 quieres que la persona sienta al interactuar contigo, se vuelve mucho m谩s f谩cil crear.
Y lo m谩s lindo fue que al ser un grupo peque帽o, 茅ramos 12 o 13 personas, se sinti贸 铆ntimo, como una juntada. En Zoom solemos ser 100 o 200 y es dif铆cil que todos hablen o compartan, ac谩 no, ac谩 se escucharon de verdad. Contaron qu茅 cosas estaban haciendo, qu茅 errores hab铆an cometido, qu茅 les funcion贸, qu茅 no, y eso fue oro.
Est谩bamos todos alrededor de una mesa, bueno era cuadrada, y trabajamos algo que para m铆 es clave, diferenciar entre fecha comercial, fecha ancla y fecha propia. Cuando entiendes eso, el calendario de contenidos deja de ser un caos y se transforma en una herramienta estrat茅gica.
Se fueron muy contentos, se fueron con herramientas, con claridad y con ganas reales de ponerse a trabajar, y algo que repetimos como mantra porque es verdad, es mejor el 10 por ciento de algo que el 100 por ciento de nada.
Yo me qued茅 feliz, muy contenta de arrancar el a帽o as铆, muy agradecida de seguir siendo parte de la Direcci贸n de Desarrollo Emprendedor y con la sensaci贸n de que este 2026 viene con grandes cosas.
Les dejo un abrazo grandototote,
Espe
The year is progressing, and we are already in the second week, almost halfway through January, and curiously, it has not felt as long as other years. I believe it has to do with the fact that I am living more in the present, and that is something I feel and value.
We are starting 2026 with everything.
This second week brought the start of in-person workshops and seminars at the Entrepreneurial Development Department, where I've been working for quite some time. Although we've grown a lot with virtual events, which have allowed us to reach more people, even outside the municipality and in different parts of Argentina, we decided to hold this first workshop of the year in person because face-to-face contact matters.
The seminar was about how to create an annual content plan for social media.
And it was very special for one simple reason: I was able to meet in person people we had been seeing on a screen. This time it wasn't a hello on Zoom, it was looking at each other, talking, sharing, and laughing. It was beautiful.
It was also a fairly analog workshop, and I say that with love. We printed everything and gave them templates to work with the material in hand, and that completely changed the dynamic.
First, we reviewed what an annual content plan is, how it is developed, and why it is important. We talked about the advantages it gives you in terms of strategy, production, and clarity. When you have a plan, you stop improvising out of exhaustion and start building with intention.
Then we focused on what actions each person wants to take and how to align them with their brand values. We also talked about the importance of having defined content pillars and how to vary those pillars without losing your way. When you are clear about your goal, your values, who you are talking to, and what you want the person to feel when interacting with you, it becomes much easier to create.
And the best thing was that, since it was a small group of 12 or 13 people, there was an intimate atmosphere, like a gathering of friends. On Zoom, there are usually between 100 and 200 people, and it's difficult for everyone to speak or share their opinions, but that wasn't the case here. Here, everyone was really listened to. They talked about what they were doing, the mistakes they had made, what had worked for them and what hadn't, and that was very valuable.
We were all around a table鈥攚ell, it was square鈥攁nd we worked on something that I think is key: differentiating between commercial dates, reference dates, and our own dates. When you understand that, the content calendar stops being chaotic and becomes a strategic tool.
They left very happy, equipped with tools, clarity, and a real desire to get to work. We repeat something like a mantra because it's true: 10 percent of something is better than 100 percent of nothing.
I was happy, very happy to start the year this way, very grateful to continue being part of the Entrepreneurial Development Department, and with the feeling that 2026 will bring great things.
Sending you a huge hug,
Hope
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Edici贸n de Fotos/Photo Editing by:
Emojic dise帽ados en la app / Emojic designed in the app Bitmoji
Dise帽o de la portada y las im谩genes en / Cover design and images in Canva
Traducido con/ Translated with: Deepl