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What is marketing? Let's leave the grammar and summarize it as ‘letting people know’. It could be about a goods or services. The fact is, every business is interested in scaling. How to increase revenue, gain more confidence and perhaps in the process, become a household name.
While marketing at its earliest phase was a seek for oenforcement, it had changed. You can complain of a privacy Breach but it keeps popping up. ALL your online activities are well monitored. From one social media to another, it is like a CCTV camera is on you and well, if you want to trace it down, you finally bought it.
Yes, that T-shirt that kept flashing, that shoes, a study program, a training, a device, equipment or whatever. That's the Power of constant advertising.
Will artificial intelligence play fair? Or maybe fair means being the highest bidder. The more the input, the higher the likelihood of getting substantial results.
This was even to be a follow up article, but I had one busy day. Nevertheless, we will still be tipping into technology. Yesterday I talked about AI and automated payments. Habits curbing aside, we were talking about how entrepreneurs can be forced to pay courtesy of AI payment dominance.
There is nothing much to argue about what and what AI will disrupt, it is rather a question of ‘how can one blend in’. Talking of one, I am mostly focused on entrepreneurs. Marketing was something that very few took advantage of in the early days of the Internet and it even gets more interesting in the era of social media.
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Everyone wants to sell online. You can't doubt the pending facts; over 60% of the world’s population are assumed to be internet users. Let's consider how large such a market can be using 8 billion+ people as a case study. This is indeed fishing in a dense water. The market is expanding faster but is there a need to consider things like competition?.
Let's jump the mechanical stage and enter into the phase of artificial intelligence. How competitive will it be for small advertisers to meet up? Marketing is key in order to sell online. What happens Next when AI has full control of algorithms? Are we saying only big players will stand the favor?
I am just trying to imagine or say understand what will be the future terms for online marketing. AI bots will be crawling the internet and well, competing amongst itself to deliver a quality return on investment for those who invested in ads. When you see why many big companies are investing in AI, you should understand that data is of very high value.
To conclude, let me add, the marketing industry is expanding and in the process becoming, it is merging into a much more competitive industry. As AI steps in, two things are to be out into considerations; opportunity and threats. Nevertheless, It remains the sole duty of entrepreneurs to understand that global business is key. Here, new buyers surface on a daily basis.
This is an article covered by dani-EL; a broad niche writer. I write on faith, life facts and daily living, business and economics, small scale and daily businessing, cryptocurrency and technology. And yes, I do cover articles on financial education and investment updates. And note, if I happen to be a financial adviser to you, the TOP financial advice should be ‘DYOR’ (Do Your Own Research), I can't afford to break your heart
