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It is good to be a big brand; price shifting is a flip of the finger. What sounds interesting here, on the other hand when considering customers, it can be a loss. It is more professional to use the word ‘considered’ because many buy emotions; that's where the word., ‘I am satisfied with the buy’ comes in.
When you start entering the market of purchasing machinery and equipment of considerable prices, you will want to know more. Everyone is buying doesn't necessarily translate that it is the best product; maybe it was the first company to emerge and it has become more of a household name.
Take for instance coca-cola, you will have to work extra hard to shift this brand off business. Produce the best and even at a lesser price, coca-cola will still be selling. In short, dropping price will even translate to many considering your product to be very inferior.
As a manager, I have had such experiences when it comes to purchasing. It was something we had to smartly iron out while in the market with my co-partner today. To God's glory, we are gradually expanding.
There was a need to introduce new machines into the office and my co-partner was so focused on a particular brand.Ok, there is nothing bad about going for a renounced brand name. Nevertheless, there is a need to buy smart.
Two products A and B with a price difference of around 80K. It was a big concern to me. At least, I have seen others using what price just tagged inferior with no complaints. I had to tell him; this is nothing but brand name selling. &&It took him a while to consider what I said.
We had to make a quick interview in different locations. So what’s the advantage of product A over B?. Both brands are good and sell sustaining products but it is just that A existed before B. We can call it the ‘first come first serve’ business brand module. The second place confirmed the same, we even had the privilege of seeing product B right in use and there was nothing to argue anymore.
And that's how we ended up reserving a reasonable amount of money to purchase other things that can help boost business. What's the first take home; two good heads are better than one. Secondly, gather enough knowledge when you are out for a product survey. Thirdly, don't be too market biased or you will overspend.
Top companies are in serious competition, this should be your first advantage. In short, seconders will want to get the market attention meaning they will have to channel energy into quality as a reputation. &&To conclude, let me add, a lot has been learnt from here. I also thank God my co-partner finally agreed for a brand switch. Name selling is a big business.