I invested in this ICO, not so much because it's game-changing tech in anyway, but mainly because it has massive popularity already. However, there were also a few other key reasons:
And now that they are utilising the Monero codebase, Electroneum is looking even more promising. You can read about it here:
http://electroneum.com/2017/10/28/electroneum-announce-adoption-of-monero-codebase/
Electroneum launches in a few days on November 1st, and I anticipate that its value will jump pretty fast when it does. Of course, I could be completely wrong...