The more extravagant words you hear, the less you should believe in the source of those words. The truth is simple. It always is. We are just too good at running from it. We are difficult because we are afraid to be simple. So don't be afraid. Be simple.
Also, always keep it straight and short. Unless you are gay. Then you cannot be straight. But still - keep it all short. If you cannot make yourself clear in a couple basic sentences, you still don't know what you are talking about. So never pretend to be smart. Be short.