A new definition of success
In the music industry, abstract notions of success abound. Yet, many artists struggle to pave their path there. What constitutes
Decentralisation
Platforms using a decentralised model are redistributing the pieces of the pie. With creators in control, the ecosystem’s dynamic changes. Working with others is often necessary to tie an artistic project together. Getting in touch with people with the skills you need can be difficult though. Finding a producer or sound engineer can be done in a simple online search. There can be a lack of trust between parties, however especially between independent artists and signed ones. That lack of trust often is based on money.
Emanate is an example of a blockchain-based platform that rewards artists for streams of their music. What sets it apart from the crowd though is that it is also a smart audio exchange protocol. This means that it allows the artist to get their audio files used by
Independence and data
Artists have been getting less than they should from online platforms. Now, though, there are companies around that aim to empower those who have suffered from getting the short straw from exploitative companies.
Yes, you can find out where the majority of your listeners come from on many streaming services. However, what about nurturing that relationship between creator and fan? There is potential there for more of a two-way relationship. Let’s take tipping (available on Musicoin): think competitions where the highest tipper wins a prize. Such new revenues open doors for artists. They mean that there is less reliance on live income or sales of merchandise, and so artists can create more.
Collaboration is a big word. An artist can collaborate with a streaming service to bring out a pre-release. How about collaborating with a fan to offer a customised piece of merchandise? The possibilities are many. Let’s grow that 12%.
