Most of the major social media platforms have their "thing" that makes them unique/interesting/different. There is a reason that people sign up for a Facebook account, and a Twitter account, and an Instagram account, etc. Each one of the platforms offers something unique that makes their users want to join.
I have been trying to think about what is Steem's "thing"?
There is the obvious theme that we often use to recruit new users - this is a place where users can "post content" and "(potentially) earn money". There are many other sub-themes as well, such as "joining a great community", and "becoming part of a revolution", etc. All of these are great, but are they going to be the reason the masses join?
I think one of the really interesting things that makes our platform and community unique is our ability to debate topics. Having money involved of course makes it more interesting.
Usually our debates are about Steem topics (such as the acceptance of a new hardfork feature, or how the community should handle flagging and various forms of abuse, etc.). Even though these debates may not be super interesting for non-Steemians, we are pretty good at debating.
If we could find a way to expand this mode of engaged dialogue into a wider variety of topics, we may have our "thing".
Our ability to engage in conversation on controversial topics along with a rewards mechanism built in for those who contribute could draw a lot of new users in.
After all, who doesn't have an opinion on things?
If you have any suggestions on how we can grow the #discussion tag, please share in the comments below.