Much as I love the Hive ecosystem the name is not great. There are other products and services which use it and they seem to have more 'Google juice'. That makes it hard to find news about it too. 'hivecoin' does better, but would people search for that?
Is it too late for a rebranding and possibly a change of name? It would be best to do it before Hive gets much bigger. Whatever happens I do think we need more unified branding across the dapps. With some of them it is not obvious they run on Hive blockchain. Is that a deliberate ploy so that they could break off with something else? That has happened before (e.g. DLive).
Very few people, even in the cryptosphere, know about Hive. If they do hear about it then they need to be able to find relevant search results.
One place they may look is Wikipedia. I was discussing this with 
As usual I will include some people I have found on Hive who you may wish to check out. They will be getting a share of the post rewards.
@mattbrown.art is an artist from the Isle of Man who just joined up. He is getting into NFTs.
@lordbutterfly has created a couple of proposals so people can vote on whether or not they want a reduction in power down time to four weeks. I personally think that could be a bad move as powering up proves you want to be invested and have the rights to curate posts as well as vote for witnesses and proposals. Someone else wants one week, but that has security risks. Vote for what you think is best.
@ashtv is a videograher from Yorkshire who is part of the Filmmakers community. He has some cool gear to work with.
@stickupboys have a fun tune available as an NFT.
@nupulse, aka Billy Korg is part of the 
@risingstargame community and has been doing some NFT giveaways.This week's buzzword is NFT.
I will spare you a doghouse section this week, but be alert for those who just take from Hive. If you do well from it then consider sharing the love. You can make someone a beneficiary on your posts to direct some rewards their way. That could be 
Our priority should be to do what is good for Hive. It is still tiny with just a few thousand active users. When it goes to millions we can all benefit. We have been losing a lot of sizable accounts in the last year.
Hive five!
