Airlines have been able to build one of the best loyalty programs in the world. Almost every frequent traveler is part of an airline loyalty program. Even occasional travelers are happy to be a part of these programs. The secret to the success of airline loyalty programs is that most of them have made groups that share a single loyalty program.

When a customer signs up to the loyalty program of one airline, they automatically become part of the loyalty program of many other airlines. For example, if you sign up to Delta’s loyalty program, you are also becoming part of the loyalty program of popular airlines like Air France, KLM, British Airways, and many more.

Why have Other Industries not Created such a Loyalty Program?

Airlines have had the advantage of having a loyalty reward that is easy to pass from one airline to the other, and this reward is miles. Customers are able to build up enough miles with many airlines and can eventually redeem their loyalty to a specific group with a free ticket with one of the airlines in the group.

All airlines are providing their customers a travel and that can be broken down into just miles. Other industries are not so simple because each brand usually offers many, many things.

MobileBridge Momentum is giving brands in every industry the ability to have a loyalty reward that can be as attractive as miles. It is hard for brands to provide a uniform loyalty reward so MobileBridge Momentum lets brands tokenize loyalty earnings. Each brand can gives its own token to customers who show loyalty to them. Customers can eventually end up with tokens from many different brands but that will not be a problem. Just how miles can be saved to redeem at one airline, MobileBridge gives customers the ability to save up tokens from any number of brands to redeem at one store. The way this work is simple.

Customers have the option to trade one brand’s tokens for other brands. They can also sell all the tokens and redeem them for Momentum tokens. In the end, the tokenized loyalty rewards will work just like miles because they could be traded or sold to in the end be redeemable at one store. The key is to make it easy for customers to redeem their loyalty earnings and MobileBridge makes that happen.