They're going to make a impact at the societal level, or it makes an economic impact by creating new economic models or new accountancy systems for accounting for monetariness in a tokenized form. Those are the four categories. We've done the research, we've done our homework.
When somebody learns something new, they get an immediate release in the brain of dopamine. When somebody learns something new, and they're willingly, which they are, because we are very upfront with everybody about this, participating in altruistic activities or efforts, it releases another chemical called acetylcholine, or ACH for short. When you have a simultaneous release of dopamine and acetylcholine in the brain, it is one of the most profound euphoric responses the brain in its current state is capable of.
I don't say it's like creating an addiction, but it does encourage the learners to continue their learning journey, because not only are they getting the tokens, not only are they getting new information that they haven't been exposed to before, but they're also getting this very amazing feeling about themselves. It's going to build confidence in them, and it's going to be a very positive response to them as a human being. We have a few other programs.
I just want to talk really quick. I'll take about 20 seconds on this one. This is our newest program.
We actually have an O right now for it. On the profile page of KF Media, you'll see the open call for the winter edition. This so far has been everything we expected it to be.
It's called KFM Talks. We have 22 alumni who have signaled their interest to participate in this. We have five independent content creators that we've not only produced these talks for, but we've published them out on the open marketplace.
Yes, Yanda, we are now media publishing. We are now media publishing. That is our first revenue stream.
What KFM Talks is, very briefly, it's bringing TEDx-style talks in that same format, in that same spirit and vein of having an impactful, passionate, probably inspiring talk that someone else is going to benefit from. We bring TEDx-style talks into the Web3 ecosystem using nothing but Web3 tooling to manage the program. Yes, we have enough tools out there, ladies and gentlemen, to manage a program such as this.
