Yes, you heard it right - we are heading to a time, where finding time to cook will be very hard. And this start up has come up with a perfect solution using technology from Internet of Things - “Scan-to-Cook” technology. QR codes have now become an integral part of the payment echo system in the Covid-19 challenge. All the payment apps made it extremely popular, but this company goes a little ahead in terms of using it. So they pack meal kits with QR Codes, and they have prepared an oven that can read the QR code and prepare the meal. And even the information is uploaded to cloud. Sounds simple ?
It's not that simple because it needs all the pieces - the package, the hardware, the software work in harmony and tested in a test kitchen before being delivered - after all you cannot deliver a product with flaw.
So with all these complexities, they still have to deliver in an affordable price. Because that is what is the most complicated part to decide the success of the product. One will not buy an expensive meal because its backed by a niche technology, right ? But then what about getting bored with the same food ? Well, you have to tolerate, if its your wife 😁, but if it's a machine, then probably you will throw it 😁. But they do take care of that as well !!
They got a $50 million funding recently and are going to use it to increase the value proposition for consumers. And they have got to a niche area - the future is going towards that - Disrupting technology that can benefit the masses have massive potential to grow big. I would have definitely tried it , had it been available in India. After all, you can return it within 100 days.
I would love to see your feedback.
