Cigarette advertisements generally display the figure of a man who dashing, brave and true adventurer. These ads are rated highly at odds with the product being sold.
In fact, smoking can actually lower a man's virility. A number of studies and obstetricians reveal, smoking can reduce the quality of male sperm. Not only that, smoking can also cause erectile dysfunction or impotence. "According to the theme of World No Tobacco Day (HTTS) this year, that is to speak the truth.If we see the cigarette advertisement, it's a good advertisement, but behind it all is not true, in fact, cigarettes will only damage health," said Director of Prevention and Control of Non Communicable Diseases Ministry of Health Lily Sulistyowati, Tuesday (25/05/2016). As described by obstetrics and gynecology specialist Budi Wiweko, smoking causes Reactive Oxygen Species (ROS) that produce free radicals in the body. These free radicals can damage the genetic material of sperm. As a result, sperm with damaged DNA material is unable to fertilize an egg.
Smoking habits will also damage the blood vessels, including the penis, resulting in erectile dysfunction problems. Smoking can cause a man to lose his Adam's appetite if it has cancer of the vocal cords. So, not smoking can actually make men more manly.
Sadly, the number of male smokers in Indonesia is currently the highest in the world. Based on the latest data from The Tobacco Atlas 2015, the number of men smokers over the age of 15 reaches 66 percent
Cigarettes should no longer need to be advertised on television, social media, or outdoor advertising such as billboards. However, according to Lily, to regulate this need the cooperation of various related parties, such as the Ministry of Communications and Information and local government.
