Many parents want their kids to go to college, get that university degree, because that is very important, the benefit, but because they have a fear of being like a failure to their friends when their kids do not go to school.
They force their kids to choose part of schooling, getting a degree that is not meaningful, because they are not doing it to benefit the kids, they are not doing it to get that badge of honour among their friends, so that they can be acknowledged.
Ask your staff, if you have children, what do they want to do, what jobs would you like to have in your order, what career would you like to do, what exactly do you have passion for, and this can help facilitate to push them based on what they want and not outside because when they engage in what they do not want, it might lead to them not doing well in that particular field.