You know that Dire Straits song "Money For Nothing." and Mark Knopfler goes talking about a delivery man criticising a band on MTV by saying "Look at them yoyos.".
I've thought about this:
"The Yoyos, how are they doing in the charts?"
"Oh, you know. Up and down."
"I've heard they'll do a gig for you, but there's strings attached."
"I hear they do a good version of Cats in the Cradle."
Etc :)