Які прийоми можна використовувати, для того щоб згенерувати унікальну назву свого бренду або продукту?
What tools can be used to generate a unique brand or product name?
Ось деякі з них:
Some of them are as follows:
- Abbreviations. May be hard to remember. Some become catchy, like H&M.
- Appropriation. Suggestive naming - based on associations - like Java cafe suggesting a relation between programmers and coffee.
- Latin words or morphemes. Should be careful not to make it sound banal: Alma Mater, In Vino Veritas, Portos.
- Founder's name (but shouldn't be complicated): Ford, McDonald's, Procter & Gamble.
- Symbolism, like "Rocket" delivery service.
- Alliteration. Easy to remember, but may sound cheap in a premium segment: Dunkin' Donuts, and even Coca-Cola.
- A neologism. Sound interesting, but trigger no associations, which may be both good and bad. A good example is Xerox (when it all started).