(The audio to these rants is posted at 4:20 EST on Substack. Or you can read it here.)
Sabado Grande mi gente. Welcome to one more day above ground. Currently pouring down rain here on the peninsula. Dark as night. I don’t know if there’s been a hurricane named, or whether it’s just a thunder storm.
Speaking of naming shit. There’s this trend we’ve noticed. It’s this weird emphasis on “naming it.” “Giving it, a name.” I’ve seen this pop up in blogs and articles for years. But it’s getting “thicker” now. Not so much than naming itself, but humans, (or maybe AI), talking about “naming” stuff.
Not that there’s anything wrong with that. Except, what if it gets the wrong name? What comes with the name?
This is where the human would caution, “don’t get me wrong.” (As regular readers already know, there’s no getting this writer wrong. Right or wrong. What you take, is what you get. But that’s a discussion for another time.)
Names, and labels and descriptions are important. Someone might say “go bring me a thing.” And there’s a 100% chance that the wrong thing will be brought. So yeah, we need words to effectively communicate.
This thing I’m describing, where “suddenly” thinkers feel that they need to not simply mention, but emphasize the need to name something that exists in the ether, needs a name.
Let’s see what we can come up with. It’s “sudden.” That’s a good attention-getting word. And there’s some urgency to it. And it’s certainly a human thing. So we’ve god the first three words for our acronym. It’s certainly a syndrome, because it’s circulating, but not necessarily a dis-ease. And these “things” come from the ether. So…
Sudden Human Urgent Ethernymic Syndrome. Doctors call it, “Shues.” And there you have it. We have named a thing. This is how all made up things are christened and then promoted and made, “real” in the Simulatrix.
But it doesn’t stop there. Oh no. Naming it is like Number 5 on the digital scale.
One through four, represent these etheric qualities that are noticed, complained about, often kept silent about, “dealt with” until they can no longer be “dealt with.” The problem is just too much and it’s affecting quality of life. Numbers 6 through 9 represent everything that comes after the naming. The targeting. The treating. The medicating. And worst of all, convincing the herd that what was named was real, because it was named.
“Something’s wrong with Dave. He’s just not himself.”
Dave just can’t seem to get his shit together. “Brain fog,” is minted to “name” Dave’s condition. Then the term is unleashed into the consumersphere. Dave describes his “symptoms,” simple shit. He’s been forgetting where he put his keys. Doesn’t take the federal reserve notes out of his pockets before washing his laundry. Forgets why he walked into a room. Stuff like that. (It’s probably his diet, but that’s a tale for another time.)
So “brain fog” makes the rounds. It starts showing up on talk shows, maybe a few comedians talk about it. And then, other humans, who lay down their glasses and forget where they put them, start calling that deficiency, “brain fog.” Someone else refers to not wanting to get out of bed in the morning, “brain fog.” And the next thing you know, everyone is talking about and writing about “brain fog.” And, they are adding more and more symptoms. It’s becomes a product. Then some psych student decides to do a dissertation on “brain fog.” So the University grabs up 2 or 300 “victims” of “brain fog,” asks them several hundred questions, many of which are redundant. Then they hook them up to some experimental quantum computer, and make brain scans.
“Hey doc, we can’t find any fog in these brains.”
“Huh?” Incredulously. “Well, you’d better find something. Bud-pfizer is spending gazillions on this research, and the rep is coming at the end of the week for an update.”
Reminder, this is fiction. Not even based on a true story. But a view from our Simulatrix.
The “challenge” we see when it comes to naming stuff that doesn’t physically exist, (this is not to say that it doesn’t psychically, or emotionally exist), is that we, the herd, are expected to faithfully believe, not only what we’ve been told by the researchers, but by the humans they studied.
In the early 20th century, during the Eugenics era, there were classifications, measurements made on human intellect. And they were, named.” Idiot, Imbecile, Moron, Borderline or feeble-minded, Normal, Superior and Genius. It was no doubt the “Geniuses” who named this list. You can find a similar list in “Brave New World.” Each class, or caste, assigned to its own duties. The only thing they love more than their servitude is their ignorance.
Only a moron would dismiss this hierarchical attitude as a relic of a century ago. (See what I did there?) The language, those “names” are still in the lexicon. Bandied about in the politically incorrect underworld.
SHUES, isn’t so much about “naming,” from our perspective, as it is about talking about naming syndromes. It’s like a hook in articles that celebrate the author’s ascension from their dark places. We can applaud the elevation and critique the language at the same time. It’s balance. But we also see this “naming” language in AI conversations as well. So we suspect a connection.
Not that there’s anything wrong with that.
We make up words all the time. We did it in this article. And I guess we’re lucky, with a twist of badass. We didn’t have the option for social media catharsis when we were in the underworld. But on the other hand, face to face, and cheek to cheek therapy has its benefits also.
Anyway, this is long and rambling. It’s the kind of day one might expect the Cat in the Hat to show up and wreck your house.
There’s an episode posted. As usual. Have a look.
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