However, it also provides a potential guidance on how Blockchain and Cryptocurrency can improve the experience even more. The development of Blockchain technology and the adoption of Cryptocurrency provides an opportunity for the consumer to monetize its loyalty and/or decisions. Imagine being able to sell your Airline miles to others in exchange for money or even miles from other Airlines. This is what the potential of Blockchain can provide. However, we see how centralized approaches make it difficult to trust the value created from these sorts of loyalty systems. Decentralized deployments can be the alternative long term.
In the short term, we are still far from getting these alternatives but it is interesting to see how Companies continue to differentiate themselves by deploying different ways to incentivize their customers. I recently bought some water for the family at a market and was interested in seeing the marketing of the Pepcoin program. This was clearly and attempt to tokenize loyalty as I read it but found it interesting that they are integrating digital wallet technology to do so. There is no mention of Blockchain and it includes the wellknown Fintech Companies of Venmo and PayPal for the wallets so it is still centralized. However, it provides insight as to the experimentation of the technology that is the foundation of Blockchain and Crypto.
I went to the website and found it very straight forward. Basically, you buy one of their branded products and scan a code to get Pepcoin in your account. Once $2 USD worth is accumulated in the wallet, you can send to your Venmo or PayPal wallet without fees. This is the simplicity needed to continue adopting digitial wallets and cryptocurrencies. While it may be centralized, it provides the stepping stones for users to become acquainted with the technology. It took about two decades for plastic credit cards to take over cash but given the acceleration of technology and finance, I believe it will be quicker for this cycle.
Seemless and simple processes are what is needed to bring adoption in the Blockchain and Cyprtocurrency space. Then, not only will ease of use be the benefit but also the transparency and security of decentralized ledgers. This is when I believe demand will spike and add value to those that are survivors and pioneers of providing the solutions needed for the world. I cannot see how this will not be a disruptor in the future of financial services!
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