I’m always on the lookout for good coffee, and when I came across this brand, my interest was piqued by their meticulous roasting process. Who am I kidding? Their marketing strategy got me. Why wouldn’t you want to buy from a company willing to make such a bold statement and brew such a nice tale.
Spanish text describes process information and name history
I decided to try it this morning, preparing it in my trusty Aeropress coffee maker, which itself is a work of excellent craftmanship. My general procedure for Aeropress brewing is as follows:
Scoop some coffee into the Aeropress chamber while the water boils.
I use a long-necked kettle for stream precision and pour the 75-80 deg water into the chamber until it reaches the desired level then let it seat for about a minute.
The admixture begins steaming and bubbling.
After the minute is up, I tip the Aeropress contraption and press on the plunger firmly. Slowly, the coffee drips into the cup in a concentrated manner.
If highly concentrated then more water can be added to the brew until the desired proportion is reached. This level of granular control is what makes the Aeropress a genius device to extract the precious caffeinated elixir.
This coffee was sharp and went down smooth, even without milk or sugar. The label indicates that the coffee is made in limited quantities, and the quality showed when I tried it. It is somewhat pricey, but I think it’s one of those curiosity items that is great to try at least once or give as gifts for special occasions like Valentine’s and Mother’s Day.
Joking aside, I think this marketing ploy was well done. The graphics have a nice mid-90s retro look, the background story is humorous, and the process description is concise and clear. It’s hard to explain, but this packaging has a very “artisanal” groove about it. I like it.
Excuse the mess!
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