This is a story of our family business and although I commend most consumers for trying hard to be conscious of what they buy and eat, it is an uphill battle when labels out and out lie. Do you ever buy Simple Truth? It says "local" but in fact is from Uruguay. False news false labeling...transparancy?? Yes please!!! ( I'm looking to Blockchain technology to step in here!)
http://www.postindependent.com/news/local/do-your-homework-if-you-want-grass-fed-meat/