If you don't protect yourself from copycats, they'll soon run you out of business.
To uncommodotize yourself and become the one-and-only, you must find a way to inject your unique personality or ways of doing things into what you do or sell.
Your unique way(s) of doing things will uncommodotize you in the marketplace. It'll stand you out of the crowd - of me-too businesses and entrepreneurs - and set you on the mountaintop.
© Yinka Brand
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