After yesterday's podcast, I have been contemplating a lot of what was discussed. And something really hit me, that I wanted to bring up in today's post.
We know, Hive is awesome! We have the coolest applications, the most vibrant and passionate people, but we just can't seem to get mass adoption no matter what we try. Marketing campaigns, Splinterlands' success, 3speak, Leo...Take your pick, these are all amazing projects that can literally change everything in web 3...
So how come people are arriving here in droves?
There's plenty of people that will tell you their solution and I'm sure it's all very valid. I think onboarding is critical, making sure it's easy for anyone with zero technical knowledge to get started right away. This isn't a revelation by any stretch...
But after yesterday's talk, it's clear to me we have something that once people 'understand' it's power, the flood gates will open.
What is 'it'?
Community.
Like I have mentioned countless times on this blog and was brought up in the show yesterday, people are our power here on Hive. In a day and age of AI taking over the headlines and uncertainty at every turn, I truly believe relationships...Are the new currency!
And that comes from community.
It comes from people sharing a passion. Going through wins and losses together. Experiencing the high and lows of each other's journey and we can be a part of that right here.
Think about major crypto projects out there...What do they have?
Usually a Twitter account, and a SubReddit.
Hive has all that, plus a community built right into layer 1. This is beyond powerful once the rest of the world sees what is being built here. And of course, that brings up the next question...
So how does the world wake up and start becoming aware of this amazing blockchain?
Here's my solution....
I'm beating a dead horse here because I've been over this a LOT over the years but it begs repeating...
Be a product of the product!
I don't blog on Medium, I use Peakd.
I never upload videos to YouTube, I use 3speak.
I'm trying to stay away from Twitter, because Threads is much more exciting!
Instagram is so 2019, I'm on Liketu.
And we can go on and on....
The point is, this is something we each can do right now. No marketing budget required, we literally just need to show the world that we are using these apps each and every day. Will this translate into millions of new users on Hive?
No, I don't think so. But what will happen is what I mentioned above...We become a product of our product. We use a truly decentralized web 3 blockchain, and apps that are built right on top of it.
We show the world, why community is king here. And I truly believe, maybe I'm dreaming, but this is what matter when it comes to building Hive for the future.
The killer app, is the people. Now it's just time for the world to see what we already know!
