In 1987, a company, Imperial Chemical Industries (ICI), launched Breast Cancer Awareness Month in USA. It is a highly publicized event which takes place every October. Breast Cancer Awareness Month is focused on educating women about early breast cancer detection with a particular focus on mammograms. Its trademark slogan is “Early Detection Is Your Best Prevention.” That may make sense or seem convincing to you but it is actually silly. By the time cancer is detected, it already exists, so what are you preventing then? Breast Cancer Awareness Month says it is about prevention but with its focus on mammograms, are people’s attention not being diverted away from real prevention?
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