According to William Shakespeare, celebrities are celestial. They sparkle and shine, exhibiting incandescence on their own amidst the glitz and glamour of stardom. The nature of fame has transformed dramatically in the age of technology. Gone are the days where celebrities are ‘forgotten’. The advent of social media has allowed a once-forgotten star to be relevant again. A tweet, a post or a single vlog is all that is needed to revitalize their popularity. For those who have committed a social faux pas, it is still possible to rebuild their popularity and brand by taking to their social media accounts to explain themselves and regain their stature with the masses.
The emergence and development of mobile technology and smartphones in the last two decades has a significant impact on communication and the media across the globe. The internet has put connectivity and social media interaction at the palms of both users and market makers, creating a new way in which brands and celebrities engage with their fans and the public.
As their social media followers grow, so does their fan base and popularity. In fact, social media followership like Facebook, Instagram and Twitter have become somewhat of a popularity barometer. With greater engagement via these various social media channels, celebrities have now begun to capitalize on their huge following by being more intimate and personal on social media with their fans and the public. Some have even taken their social media engagements to the next level by monetising them through the sales of their merchandise, fan meet ups and concert tickets, driving their fan loyalty and affection even further.
Yet, the question remains, are these popularity indexes, which are based on social media followership true indicators of a celebrity’s popularity? Are renowned popularity listings such as Billboard Hot 100 or Forbes Top 100 Brands true measure of popularity? What exactly goes into formulating these rankings that provides legitimacy to the information for the public? Fans have often debated on the way in which a celebrity’s popularity is measured. We have never been able to create a popularity listing that is truly indicative of what the laissez-faire free market perception is. Until today.
The Global Crypto Offering Exchange (GCOX) is the first platform of its kind in the world where celebrities and brands can now leverage on the blockchain technology, a highly secure and dependable distributed protocol, to truly revolutionize and redefine popularity and celebrity culture like never before. This platform will also allow celebrities, at the different stages of their celebrity life cycle, to develop, monetize and revitalize their popularity through the various mediums that are housed on the ACCLAIM blockchain, the foundation blockchain which the GCOX Exchange will be housed on.
Popularity and stardom often rise and fall while celebrities come and go. Despite these volatility, GCOX will immortalize popularity and stardom forever.