The contact with new celebrities Since its inception, conventional advertising has focused on hiring personalities of recognition, reputation and admiration, to serve as a "model." public admirer In fact, the word "model" and its version "top model" derives from its meanings: "it serves as a guideline to be imitated, reproduced or copied", "Person who deserves to be imitated by his good qualities", "Person who has for Exhibition on his body clothes, accessories, jewelry or beauty products before the public, mainly in the parades, pose in advertising posters, magazines, etc. "Of course, the greater the prestige of the celebrity or the person that serves as a model, the higher the sales, the higher revenues for the sponsoring companies and, of course, the higher price that celebrity must charge for promoting. Depending on the interest of each company in making its products and brands reach a certain social sector, it must properly choose the person who will serve as a model to do the advertising promotion of them; but as each type of product tends to be destined to a certain type of public, the problem arises of the sponsoring companies in choosing the profile of the people who will model such products. With the emergence of social networks and other digital means of dissemination and mass communication, advertising concepts and sales strategies have changed forever, creating new marketing possibilities. Each new celebrity in social networks generates a new universe of followers, who have in common their interest in the specific areas of human activity that occupy their celebrity: Be politicians, film or television artists, solo musicians or bands and musical groups in all genres, prominent personalities in the sciences, sports, social communication and countless areas can now become celebrities from the platform of their own social networks. Another fundamental difference with the old advertising conception of the impersonal, distant model, idol, inaccessible celebrity, is that in social networks the contact with people makes them feel like in a closer, intimate and sensitive relationship with their many admirers, because such Followers tend to share certain interests with the celebrity they follow and to be influenced by their habits, actions and messages. From the high-end advertising to the "Prêt-à-porter" of the influential users in social networks.
With the advancement of social networks and digital media, the idea of a universal, massifying, uniformitarian, repetitive and mechanistic market is already surpassed, to understand and recognize the wealth that exists in social diversity, which behaves like a market "Multiversal" in which, although it seems to have a smaller amount of public, it increases in its quality. From the global market as a great shallow ocean, to the specific markets, as a pit of little surface and great depth. Social networks are now the "Prêt-à-porter" of advertising. In cases of marketing aimed at specific segments of the population, it was simply enough to get a prominent celebrity in fields linked to the field of interest of the sponsoring company, since usually the public that serves as a fan of the celebrity already has a social connection that makes it easier to recognize their segment. , its areas of interest, its expectations of tastes, its geographical location and its demographic significance. It is not enough with the promotions in big luminous screens, neither the commercial ones created to alternate with the cinema or the television; It is not enough to look for the suggestive image of the sensual woman or man, when what you want to advertise, for example, is a can opener or a specialized tool for a professional Chef. The universe of social networks, by their own interactions, congregates in specific social segments for marketing that greatly facilitate the selectivity of advertising messages to direct them to users with similar interests; which implies discovering also the new celebrities that exist in the theme of each social network, who are, often without knowing it, influential people in the economic decisions of their numerous followers and whose message can reach specific marketing groups that interest certain sponsor.
Maybe they do not have millions of followers, but it would be enough for a significant number of them to be convinced of the advertising message of this influential person, who announces the product or brand that the sponsoring company has hired him; and that it can perfectly reach a greater number of sales than if the most important movie star had announced it, but at an infinitely greater cost and with perhaps less sales results. In this way, marketing has new scenarios and possibilities with social networks, for those who are already influential in social networks due to the large number of followers they accumulate, for the companies that sponsor their products and brands, which aspire to reach more specific consumers; and, of course, for the same consumers, who, being simple followers of an influential person in their social networks, will receive updated and serious information regarding new products and own brands of the same sector of interest that they share.
It is said that social networks have created new ways of influencing human behavior, at mass level, and are even attributed effects on electoral victories and defeats in some countries, outside of the predictions and behaviors against conventional electoral campaigns. But just as the scalpel can be used to save lives or to remove them, depending on who manipulates it, social networks by themselves have no more influence than the influential people who operate in them. It is not enough to measure the scope of the social networks themselves, as a means, if it is not contrasted with the actors that appear in them, either as influential people, either as massive followers or as sponsoring companies of products and brands, supported in new ways of advertising. Hence the denomination of Influential, to refer to people who have a large number of followers in their social networks and who, by the nature of their occupations or specialties, as well as by public recognition of their capabilities and potential in such areas, have the power to affect behaviors in its followers in the main social networks, such as Instagram, Facebook, YouTube, among others; They are as conducive to behaviors and habits as any "top model" of fashion. These influential users can easily be hired by sponsoring companies to promote their products and brands among the many people who follow them. In this innovative way, advertising on social networks has the advantage of being very low cost compared to conventional advertising, with the advantage of being aimed at specific segments of consumers or users, with a more precise selectivity and demography, which derived from the information provided by the followers of social networks in their expressions, tastes, preferences and data on their gender, age, type of work or occupation, among other data, as well as the information provided in the profile of the influential personalities to which they follow. This has the advantage of creating a closer relationship or social connection between the celebrity or influential user and his universe of followers, which is a more interactive and strong link than could be provided by a simple advertisement made by some unattainable movie star or " top model ". This is especially important when it is necessary to relate and position certain products and brands that could be directed to a certain market of followers.
This creates the opportunity to value several influencers accurately, based on the number of followers they have and the frequency with which their followers buy promoted products. Regarding the economic means of exchange, the blockchain, the chain of blocks that allows to encrypt information in a safe and reliable way; It is extremely useful, since it does not require any third party guarantee deposit service to connect followers with influential people, and between influential and sponsors. All transfers and value receipts between members of the network will be recorded immutable. The objective valuation of influential users by
Influential (Hosts) for their quality of new celebrities, can establish advertising contracts with sponsoring companies to ensure a stable income for a prolonged period of time, without needing to devote much effort to perform their work, rather than with comments and messages intended to his universe of followers. During this period, the influencer can only promote the products of its sponsor, if the contract is exclusive; You can also contract with other sponsors provided it is not in the same type of product that may represent unfair competition with another customer. In this scenario, the influencer acts as an ambassador of the brand for the sponsor. Contracts can also involve more advertising activity, which must be agreed between the parties to their contract. Sponsors (guests or guests) are companies interested in having their products promoted by the Influencer or Host in their social networks, interested in having their host manage to influence a certain number of their followers during an agreed time, so that they consume their products or services. These followers will be part of a certain demographic or destination market in regards to the materials that the influencer is advertising. Sponsors can also share the demographic group of followers of their host or influencer during the period of time indicated in the respective contract. Like all social network information, the sponsors are also evaluated to be able to qualify and know the opinions of the Guest regarding the seriousness of the company, the veracity of the information and quality of their products or services, the financial capacity of the company and any information that can validate your prestige. .
Benefits ofThe idea of PATRON in combining the principles of solidarity economy or fair exchange, the advantages of cryptocurrencies and the trust and connectivity of social networks, which has revolutionized the ways of marketing and commercial advertising, especially to optimize the marketing of companies and individuals with an interest in specific markets or in which demographic data are key. This achieves precision and efficiency, through the use of objective indicators that serve to measure the subjective potential of specific clients, which is achieved with low cost and in a short time, with measurable results. From the classification of users and selection of influencers and their followers, through their content and acceptance manifestations, which provides measurable stimuli in dollars per visit. The sponsoring companies win by having a specific potential market, the influential user wins, who can enjoy the benefits of continuing to do what he likes best, but adding information on products and services from his domain area; and the clientele of consumers and users who have been able to know such products for information from their social network, which would possibly be out of information through conventional and expensive means of advertising, wins. Finally, the fans benefit because they receive the information of a reliable person, with a respectable lifestyle and criteria capable of giving advice on the content producers and more accurate measurements for the sponsors, which in turn reverts to a better content for future consumers.
Here is my Tweet about the contest
This is my entry for 
patron2018
