"Sorry" doesn't always make things better.
Because of this little word people believe that no matter what they do, by saying "I’m sorry" everything is ok, everything is like it was before. Well, it’s not.
The first time sorry is always accepted but the second time -for the same reason- cancels the first one as well, you are not trustworthy anymore and your sorries mean NOTHING. I don’t wanna be mean but I think that most of the times people abuse it.
Undoubtedly there are times that we really regret but words don’t mean anything. If "sorry" is not accompanied with actions is pointless. And here lies the problem. Hearing someone saying I’m sorry 100 times and keep doing the same is worse than admitting he did it on purpose in first place.
Most of the times we know what is acceptable and what is not. But our selfish ego takes the wheel and doesn’t care about the consequences. So everything is done under total awareness of the situation. So saying I’m sorry afterwards, is what? You’ve done whatever you wanted and then you apologise or even worse you do it again. I don’t buy it.
The thing is to act like there is no sorry word. To be honest, kind, discreet and care about the outcome of your actions as if the "damage" can be irreversible. There is no guarantee in relationships -all sort of them- so be cautious before being sorry.