Kerrygold has become one of the most popular dairy brands in the world today with their grass-fed butter and other dairy products.

But now those grass-fed claims are being questioned in court.

One California man has recently launched a class action lawsuit against the company behind Kerrygold, Ornua Co-operative Ltd, arguing that they are using deceptive marketing practices by mislabeling the products as coming from milk produced by grass-fed cows, when those cows might be consuming soy or corn a part of the time.

The suit alleges:

". During certain times of the year, Kerrygold feeds its cows genetically modified and other grains – not grass – such that the resulting products are not strictly ‘grass-fed,’'

the class action lawsuit is looking to represent consumers who had purchased Kerrygold butter as far back as June 2014.

The lawsuit argues that the grass-fed claims are not only false but they are misleading and deceptive as well.

The plaintiff is reportedly looking for a jury trial over this matter and they've suggested that Kerrygold might be trying to capitalize on higher prices that consumers are willing to pay when they believe they are buying a superior product (grass-fed).

But what if the claims aren't true? Will it likely come as a surprise to many consumers who have purchased this butter over the years?

The lawsuit is looking for compensatory and punitive damages over the matter, as well as looking to have the company alter their current labeling on their products.

That's not all, they have also suggested that Kerrygold should dispose of all the profits they have made as a result of their false advertising.

A Top Butter Brand

Kerrygold has quickly become a favorite for many in the U.S., Germany, and elsewhere. As of this year, it's alleged that Kerrygold has become the 2nd best-selling butter brand in the entire country (U.S.). That includes importing more than 23k tons of butter last year alone.

Kerrygold is set to become Ireland's very first billion-euro dairy brand.

They reported an impressive €2.1 billion turnover for last year and they've been seeing record-level sales in the United States and Germany, which has enabled them to allegedly hit their target early of reaching €1 billion by 2021.

It's estimated that more than 50 percent of German households purchased a Kerrygold product in the last year and in the United States they saw double-digit growth in sales. They've been breaking butter sales in many regions and have become the butter brand that millions of people around the world prefer to eat.

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