It's too early officials say to know whether or not the extreme spicy chip challenge might have contributed to a 14 year old's death but stories are already circulating with warnings about the One Chip Challenge social media trend.
Doctors have alleged that ingesting the ingredients might cause issues and serious side effects for some people.
The One Chip Challenge has been going on for years now and there is a huge demand and market for spicy foods, spicy food challenges, and many of these chips have been sold in markets around North America and elsewhere.
You can find a wide range of videos that have documented people eating these spicy chips, sometimes several chips at a time, along with other spicy products on the market.
The demand for spicy food is so high that there are even custom boxes that you can find which have a variety of spicy goods in them to cater to the market. They introduce customers to different spicy and hot foods regularly that they might not find at their local food store. There are also online social media channels that are dedicated to showcasing celebrities and others eating spicy foods and seeing how much they might be able to tolerate. The spicy food market seems to have grown significantly in recent years and social media has likely helped a great deal with that thanks to the different challenges and reviews that people share on those products.
Despite the hype there are 'experts' who have been warning for years about the #OneChipChallenge with stories detailing that several individuals have allegedly ended up in the hospital after ingesting one spicy product or another. Even with those stories though it hasn't seemed to slow down the popularity of this sort of challenge. In response to its growing prevalence there are even some schools that have previously banned the products after some people allegedly had negative experiences with consuming them. The chip isn't cheap either and it might be surprising that so many are willing to spend that much on just one chip. Social media has played a huge role in the overall marketing of the products.