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Does that feel unsafe? I thought as much, maybe this is you not yet understanding the ethics of how it is done. business has procedures and we will be looking at one of those channels in which if properly leveraged, it can turn to a fortune.
Or which would you prefer if I were to start there? Your money in the hands of those you know? How many people do you know? If you are doing your entrepreneurship by the people you know, then the limitations are much. Let's take for instance, our WhatApp and Facebook accounts. Which is most likely to scale your business?
Facebook of course, every contact in your whatApp is more private and has familiarities in one way or the other. In short, it is likely that everyone on your whatApp account knows what you do and let's say that's about 250 people to assume. You just keep feeding the same people and well, one way or the other they get too used to it and never even bother to check your ads. It remains a reminder anyway but consider the few people that make up your customer base. How often will they be coming for services.
I caught these words of wisdom from our mentorship facilitator. He said he walked up to his mentor and was complaining that he had no money, business was not moving well I can also imagine and what was his mentor’s feedback? ‘strangers are with your money’.
Until you are able to draw a customer base beyond family and friends, it's just another backyard business. To be more precise, strangers pay better. They have a more customer mindset if actually you are able to deliver the product or services they demand.
How many strangers make up the globe? We are talking of over 8 billion and 60% or more now have access to the Internet. Can you compare this to your small 500 contacts on your whatApp? Of course not.
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It was something a friend was chatting me up about last week, Dani, you really have to step up your advertising into wider markets. Advertising is ALL about consistency and proofs, you never can tell who picks up your ads, calls or refers you to a bigger organization. This was the testimonial I got from our facilitator.
In conclusion, I must say, I am not that good in advertising, it has been something I will just Rush in for a week and bow out in the next. My plans have been on how to bring in professional marketers to help me market our brand to reach new grounds. We are talking of call to action messages, quality images, video and whatever other needed strategy to meet up.
As an entrepreneur, your contact is too small to push your business especially when you are still in that small scale phase. The solution here is to understand that why you never pull a deal today is because you never caught up with the right stranger. The world is a place of problems pending for solutions. Step up, money will always move the direction of solution givers and much better if your solution hits the global markets.
This is an article covered by dani-EL; a broad niche writer. I write on faith, life facts and daily living, business and economics, small scale and daily businessing, cryptocurrency and technology. And yes, I do cover articles on financial education and investment updates. And note, if I happen to be a financial adviser to you, the TOP financial advice should be ‘DYOR’ (Do Your Own Research), I can't afford to break your heart.
