Fellow Photographers, A Question For You

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Formation Flying 1 s.jpg

"Formation Flying"

I have just finished with matting my first run of prints that I intend to sell and am now at the part I dislike the most, namely setting a price. My question for other photographers here on the HIVE is how do you figure out what to charge for your work?

This first go around I only did one size, 8x10s (11x14 with the matte) to simplify things a bit. I'm hoping to diversify once I see how/if things sell but deciding what to charge has always been a hangup of mine any time I try to sell something. Anybody got suggestions or advice?

Photo is from last year's Thunder Over Louisville