Problem shopping
We live in a society of consumption, but a shift already has shown its infant- tipping point, that by sharing resources much can be achieved without necessarily having to shortcut our emotional desires.
We are still very susceptible to nourishing our short-term needs by satisfying some scarcities and shop for joy or fun rather than need and I find little fault in that, since the planet is a place to experience materialization and things as a general.
One principle so has been getting exploited to such an extent that I thought it worthwhile mentioning.
It is the fact that clever business men exploit the brain’s attention to problems.
We are wired to pay much more attention to problems than to solutions.
So, it is much easier to sell problems than solutions.
As such marketing has taken an extreme stand on continuously
pointing out scarcity and problems to their customers, to gain their attention, and do so successfully.
Why I find this worthwhile mentioning is that along with that comes conditioning of scarcity thinking.
We are basically bombarded with the constant notion that something is wrong.
Consumers walk through a minefield of advertising that constantly points out that you are either sick or not good looking or not well performing or not in the right clothes with the right people and the right gadgets and promotes this way a constant environment of “not enough”, “not good enough…”
Taking a counter- stance with this awareness and questioning the first impulse of feeling wrong, or feeling something is missing, by asking oneself if the advertised problem is truly one, one has to own and be more selective with one’s response to initial impulses might make the choices of products more satisfying in their long- term benefit, instead of just putting a bandage on a sore that one actually didn’t even have.