Arthur writes: So my question is: How do I set the atmosphere to "magic is an art, enjoy" and not to "I bet you can't catch me"?   This is a GREAT question. In fact, I've been waiting

Here's a question from one of our readers, James: "What is that ONE magic trick that will make me stand out?"   I'm so glad I've got a chance to address this question. I see it a lot; and the

Today I want to talk about a topic that has been on my mind for a while now. It's a technique of magic that I've found tends to be used instinctively by a lot of people who don't actually realize they're

Misdirection is a principle that we deliberately set in place to shift the attention of our spectators in order to set up a particular future moment that cannot be done while everyone is looking right

Hey everyone, my name is Dennis Kim and I am a close-up magician. I picked up the art when I was about 10 or 11 years of age, and throughout all of the years up to today, at 23, I came a long way in learning

When creating a magic act, the goal is to build the material around a theme that brings all the parts together. In the video above, I discuss how to group the magic tricks you perform, into a themed act.

In classic marketing, a brand is a group of associations that people can make about a product, service, company or individual. Think about Apple computers.. What do you associate with that name? Maybe