#ChannelDisplayAdvertising #ChannelVideo Google Display & Video 360 adds more tools to streamline cross-screen TV buys: The tools are designed to give advertisers more functionality around privacy

#ChannelVideo #MarketingStrategiesColumn Turning objective data into creative marketing: A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way

#ChannelVideo #Google Google’s new Bumper Machine whips up 6-second bumper ads from longer videos: The tool uses machine learning to take relevant moments from longer videos and automatically convert them

#ChannelVideo #ProgrammaticAdvertisingMediaBuying Video ad spend soaring in 2019, favoring original content, programmatic buys: Advertisers expected to dedicate more than half of video budgets to original

#ChannelVideo #GoogleYouTube Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads: Among other announcements, YouTube said the change is aimed at addressing the varied

#APosttoMarTechToday #ChannelVideo Vimeo Showcase opens up Roku, Amazon Fire to video marketers: The video platform's newest feature lets marketers create customized video channels that can be distributed

#ChannelVideo #MarketingStrategiesColumn Here’s how you build creative video experiences for a multi-screen world: It's time for brands to consider the nuances of each format at every stage of campaign

#ChannelVideo Why Netflix may have to introduce ads and how TV is becoming a programmatic medium: Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV inventory.'

#ChannelVideo #MobileMarketing More people will turn to their mobile device instead of TV for entertainment in 2019: eMarketer predicts mobile will surpass traditional TV as the medium attracting the most

#ChannelVideo #MarketingStrategiesColumn Content alone is not going to win the streaming war. Here’s why: Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but

#Branding #ChannelVideo How you can make the most of your YouTube video advertising: If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found

#ChannelVideo #SocialMediaMarketing Vimeo bulks up its stock video inventory, giving video marketers access to more footage: Paid members are be able to use Vimeo's stock video files without paying extra

#ChannelSocialMediaMarketing #ChannelVideo What counts as a video view? A refresher on how social platforms calculate video ad views: The major social networks don't agree on how to count video views;

#ChannelVideo #MarketingStrategiesColumn TV ad platforms have some catching up to do: There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth

#ChannelVideo #SocialMediaMarketing Twitter’s new tool gives video creators insights to boost engagement: The "Everything is Timing" tool gives an aggregate view of when people on Twitter are

#ChannelVideo #Facebook Facebook Showcase offers upfront ad buys against premium video content: Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting

#ChannelVideo #ColumnPaidSearch Think like a search marketer to drive growth with YouTube: Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler

#ChannelVideo #Google YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules: The updated penalty system will launch on February 25, and include more transparency around

#AFromMTT #ChannelVideo Brightcove to buy video ad tech platform Ooyala for $15 million: Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to

#APosttoSearchEngineLand #ChannelVideo YouTube is letting some advertisers buy masthead ads on CPM basis | External Link : YouTube lets some advertisers buy masthead ads on CPM basis - Marketing Land Marketing