#ChannelDisplayAdvertising #ChannelVideo Google Display & Video 360 adds more tools to streamline cross-screen TV buys: The tools are designed to give advertisers more functionality around privacy

#APosttoMarTechToday #ChannelDisplayAdvertising Google shares details on how first price auctions in Google Ad Manager will work: Says it is working with partners and still plans to complete the transition

#APosttoMarTechToday #ChannelDisplayAdvertising Ad fraud war wages on: More fraud to be stopped than successful in 2019: Report from the Association of National Advertisers and White Ops says safety measures

#APosttoMarTechToday #ChannelDisplayAdvertising Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt: The ads.txt standard will be the default setting for all ads in Display

#AFromMTT #ChannelDisplayAdvertising IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs: IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications

#ChannelDisplayAdvertising #DisplayAdvertisingColumn Pump up the power of your display ads: Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with

#Amazon #ChannelDisplayAdvertising Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm: Still, the duopoly isn't immune to challenges from contenders like Amazon.

#ChannelDisplayAdvertising #DisplayAdvertising Reddit US ad revenues could top $100M this year amid added focus on ad products: Are the platform's investments in user experience and ad products calming

#AFromMTT #ChannelDisplayAdvertising Mobile app ad fraud scheme stuffed banner ads with multiple video players: Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day,

#ChannelDisplayAdvertising #ContentMarketing Content may be king, but context is queen: We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important

#AFromSEL #ChannelDisplayAdvertising Google launching Policy manager in Google Ads: Coming in April, Policy manager will be the central spot to manage policy violations. The post Google launching Policy

#ChannelDisplayAdvertising #DisplayAdvertising Google Ad Manager adopting first price auctions for programmatic display, video: The decision comes amid industry calls for greater transparency and simplicity

#APosttoSearchEngineLand #ChannelDisplayAdvertising Video comes to Google responsive display ads: Along with video options, Google introduced two new reporting options to help advertisers better evaluate

#APosttoMarTechToday #ChannelDisplayAdvertising Addressable TV gets a boost as Nielsen buys Sorensen Media: The TV analytics company also unveiled plans to form a group to work towards expansion and innovation

#ChannelDisplayAdvertising #DisplayAdvertising Digital ad spending to top traditional for first time in 2019: Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share

#ChannelDisplayAdvertising #DisplayAdvertising Oracle discovers another major fraud operation affecting Android users and mobile advertisers: The DrainerBot code appears to have been distributed via an

#AFromMTT #ChannelDisplayAdvertising Google won’t block ad blockers after all: Developer outcry and a study on the performance of content blockers seem to have changed the company's mind. The post Google

#ChannelDisplayAdvertising #DisplayAdvertising IAB names direct-to-consumer brand to board seat for first time: The trade group also unveiled research on direct-to-consumer brands' impact on marketing,

#ChannelDisplayAdvertising #DisplayAdvertising Why ARF thinks marketers should reconsider their personalization strategy: 'We've taken targeting too far in terms of effectiveness and ethics,' says the

#ChannelDisplayAdvertising #DisplayAdvertisingColumn Google Display ads have evolved: What’s next for display? | External Link : Google Display ads have evolved: What's next for display? - Marketing Land