#channelmartechadvertising

#AFromMTT #ChannelMartechAdvertising IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object: Now open for public comment, the specs build on ads.txt to give buyers

#AFromMTT #ChannelMartechAdvertising Digital out-of-home advertising is fracturing into many channels: With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position

#AFromMTT #ChannelMartechAdvertising IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud: The extension of the ads.txt standard is designed to address specific needs of ad-supported

#AFromMTT #ChannelMartechAdvertising IgnitionOne now uses AI to predict a display ad’s performance — before it runs: The new capability analyzes selected characteristics of any submitted static or animated

#AFromMTT #ChannelMartechAdvertising LiveRamp makes its IdentityLink available for RTB: Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side

#APosttoMarTechToday #ChannelMartechAdvertising What marketers should know about Hulu’s new ‘pause’ ads: The media platform is currently testing the static ad units with Coca-Cola and Charmin. The post

#AFromMTT #ChannelMartechAdvertising Adjust unveils a new standard to combat fraudulent ad clicks: Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the

#AFromMTT #ChannelMartechAdvertising LiveRamp gives advertisers a way to target users across all of their CTV interactions: The platform has extended its identity resolution capabilities to include OTT

#AFromMTT #ChannelMartechAdvertising Know your options: Identity resolution beyond the walled gardens: Bringing together the separate data sets for customers and prospects may be essential, but brands

#ChannelMartechAdvertising #ContentMarketing Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor: The company shared the news with its Q4 2018 earnings, which showed a profit

#ChannelMartechAdvertising #MarketingTools CBS packaging Super Bowl LIII digital stream spots with linear | External Link : CBS packaging Super Bowl LIII digital stream spots with linear - Marketing Land

#AFromMTT #ChannelMartechAdvertising OpenX becomes first major ad exchange to operate completely in the cloud | External Link : OpenX becomes first major ad exchange to operate completely in the cloud