According to a study from the Society of Independent Brewers, sales of no or low alcohol beer in the UK are up 30% since 2016.
This is despite total beer sales only rising 1.1% pa, a slowing from the 2.6% growth the previous year.
They identify 18-24 year olds as being the main demographic driving this change
The teetotal rate is climbing (slowly) now at 17%, so up 1% point on last year.
Analysis and Comments
This is part of a major trend that we are seeing in food & drink consumption – with consumers becoming more & more aware of the importance of their physical & mental health.
In most cases, this is not a total shift away from so called “unhealthy consumption”, this is more of a balanced position, drinking full strength alcohol sometimes, but frequently preferring the low or zero alternatives.
As well as alcohol consumption changes, there are also seeing similar changes in food.
Examples are companies such as Beyond Meat, Maple Leaf Foods & Danone
