"Marketing should be targeted based on the application or use case and the audience that will use that use case."

Blogs automatically do this. When people search for information and run across a good blog posted on Hive, they come here to read it. The marketing aspect of the blog is the reward the blogger has received, the engagement they receive, and folks interested in blogging, the topic, or any of some combination of these things become interested in joining Hive and achieving what aspects of it attract them.

Your blogs will attract people interested in TradFi investing. Your posts are informative and well rewarded. People that are introduced to Hive by your blogs will be attracted to the prospect of blogging about TradFi, or whatever they have expertise to share, to gain the rewards that are revealed to be available by the rewards on your blog.

This worked very well in 2017, before Hive forked, and a great influx of new users joined. They did not stay because the platform did not live up to their needs. It is not marketing we need as long as we have interesting creators, but user retention. Hive has terrible user retention. One problem we have is that a large part of the market for Hive has already come and gone, and spread their disappointment to anyone that would listen. Overcoming that reputation will require some reforms that can address the negative aspects of Hive.

It is probably possible if some focus groups of disaffected former members are queried about what caused them to be disappointed, and to reform those things.