In that post, Coinbase confirm this new option is made possible through a partnership with UK-based startup WeGift, and effectively will allow holders of cryptocurrency to pay for goods and services through brands such as Nike, Tesco, Uber, Google Play, Ticketmaster, and: Zalando
"Coinbase starting today, customers in the European Union and Australia could directly spend their cryptocurrency e-gift card balance, keep us in the first trading platform to offer direct retrieval to e-gift cards."
New blog post entry services will initially be available in the United Kingdom, Spain, France, Italy, the Netherlands, and Australia, with plans to expand both the number of retailers and market "during three months in advance, as well as looking to expand to other the country soon after. "
While the cryptocurrency acceptance among major brands remained clearly lower — the last travel giant Expedia quietly removed their Bitcoin payments option (BTC) in June-other industries receive crypto has been met with a positive response. A non-profit foundation for the freedom of the Press received the first donation Ethereum (ETH) (about $469.000) 1,000 days added crypto payment options.