@null for Separating Steem related matters from general public content.
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Steemit and other interfaces should handle post that have @null as beneficiary differently.
Like Steempeak.com does.
if beneficiary = @null then cannot be downvoted and show a 馃敟 next to it.
Then create an, trending interface / page taking only those post into account.
I posit it would end up being a great place to have Steem related discussions while the rest stay more reserved for content relevant to the general public.