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Importance of survey in sales promotion.
(According to Britannica dictionary),source survey is defined as an activity in which many people are asked a question or series of questions in order to gather information about what most people do or think about something. Survey has been a crucial tool used in marketing for sales promotion of goods and services. These are some of the importance of survey in sales promotion.
1.Understanding customers taste, preferences and purchasing behavior.sales improves alot when product or Service is targeted to meet the exact needs of customers from information or data collated through survey.